Robojin
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Other things to consider
Keep it simple you have about 5-8 seconds before the customer discards it, you don't need to go into a great detail about what an electrician does, customers know so don't blind them with science
use your eyes, what do your eyes look at when you first look at the page, do you find yourself wandering all over the add without a focal point, test on other people if they do you create confusion by too many areas (keep it simple)
Golden triangle, this is the first area you eye lands on on a ad, this is where you need place you primary message, look at the professional ads gauge your own reaction to see if you can adopt or adapt the layout for your ad
a text colour that blends into the background will not be picked up in that 5-8 second window, so try to stick with strong contrasts
Text/fonts don't be tempted to use more than 2, again it will look confusing, avoid small print if the average customer needs reading glasses they might not bother
general rule on advertising a 3% return (60 out of 2k) would be considered very successful, in some businesses campaigns that return 1% respondents may also be considered a success
A trick often use in ads is a reason to call, called the golden pyramid (placed where the eye falls), can be something free, a discount if you ring this number by X date, SKY use this a lot, it might not work for us but might increase your response if you can find something relevant
Sorry but size is important
, the best response I have had was from A5, I tried A6 (to save cost) and got far fewer calls, when I tested on friends and family the A5 won because I had more white space with the same message :|
Just a few pointers I hope
Keep it simple you have about 5-8 seconds before the customer discards it, you don't need to go into a great detail about what an electrician does, customers know so don't blind them with science
use your eyes, what do your eyes look at when you first look at the page, do you find yourself wandering all over the add without a focal point, test on other people if they do you create confusion by too many areas (keep it simple)
Golden triangle, this is the first area you eye lands on on a ad, this is where you need place you primary message, look at the professional ads gauge your own reaction to see if you can adopt or adapt the layout for your ad
a text colour that blends into the background will not be picked up in that 5-8 second window, so try to stick with strong contrasts
Text/fonts don't be tempted to use more than 2, again it will look confusing, avoid small print if the average customer needs reading glasses they might not bother
general rule on advertising a 3% return (60 out of 2k) would be considered very successful, in some businesses campaigns that return 1% respondents may also be considered a success
A trick often use in ads is a reason to call, called the golden pyramid (placed where the eye falls), can be something free, a discount if you ring this number by X date, SKY use this a lot, it might not work for us but might increase your response if you can find something relevant
Sorry but size is important
, the best response I have had was from A5, I tried A6 (to save cost) and got far fewer calls, when I tested on friends and family the A5 won because I had more white space with the same message :| Just a few pointers I hope
