It was supposed to be a one off but I'd like to do more private work, hence starting this topic about pricing.
As for the type of work that I normally do... installation electrician working predominantly on new build commercial projects.
There has been some golden nuggets of information here and have taken a lot on board about what has been said.
Cheers everyone
A common pricing mistake that loads of young start-ups make when they take the jump to go self employed is thinking that pricing labour is somehow different to pricing materials...
In reality the same rules apply to both...
Quality = Higher price.
Rarity = Higher price.
Lower quality = Lower price.
Bulk purchase easy availability = Lower price.
Just like your weekend supermarket shopping....
i.e. If you want to buy a product cheaply you normally have to buy in bulk...
And if the shop wants to sell a product cheaply they have to sell in bulk...
Occasional one-off specialist products have no Bulk-Buy options..
and high quality or premium products don't have a fat lot of discount either..
So looking at labour costs...
If the quality of your work is shoddy and quick and you can cram loads of jobs into one day..
Or are willing to work long days and weeks.. (12hr Day, 7days a week, 360+ days of the year)..
You can probably earn sufficient money by adopting the sell in Bulk at Cheap rates model...
But if you want to offer good standard, high quality work, and have available time for holidays,
or days off sick, or have a bit extra to save toward your pension pot..
And that bit of a buffer for if/or when the jobs coming in go a bit slack..
Then you can't normally get enough work in to sustain any significant cheap labour charges..
So reasonable normal, non-discount, labour rates have to be applied...
Any fool can gain work at stupidly undercut prices compared to those working to a sustainable labour rate..
But in the long run it is the realistic pay rates that keep a business buoyant.
As a side thought...
Last week my wife and I attended a friends funeral...
My wife's boss said she could take half day compassion leave,
which she did... and still got paid.. with no penalty to her holiday entitlement...
I am my boss.....
I lost the possibility to earn half a days wage..
and I am not aware of any customers willing to pay me or government grants that would allow me to claim back money for my potential loss of earnings?
So in four & half days I somehow had to earn five days wage... Or just carry the loss!
Self employed labour rates have to be higher than what you take home as an employee if you want to sustain the same standard of living.
When I was starting out self employed I read a guide that basically said something along the lines of......
If you are currently employed and living within your means, covering your bills & having enough for at least one decent 2-week holiday per year..
Then you need to charge your customers at least double what you were taking home as an employee to stand any chance of maintaining the same standard of living.
As a practical example you need to see what an employer charges the customer, and pays out to HMRC, NI, Pension contributions etc..
compared to what they pay you.. and what you actually take home after deductions..
The customer is normally paying one hell of a lot more per hour than what you are getting per hour at take home rates!
And the old lady's special cheap rates is a load of bumkum as well... Although there may be a few pensioner discounts...
95%+ of the time the "little old dears" have to pay the same costs that you do at Sainsbury, or at the Petrol station, or at Halfords, or at the shoe shop, or for holiday accommodation etc..
Why should self employed electricians have to shoulder the costs of subsidising their electrical work??
In todays economy more pensioners are Cash-Rich, than the young people struggling to get on the property market and start a family..
IF you were looking to offer discounts, it's probably more applicable to the 25-35yr old newly-weds,
trying to establish their own home and break free from the bank-of-mom-and-dad.....
Rather than the old generation of home-owners, who purchased at a price of £2000, or less, and now own a property valued at £450,000 or more!!!
:coffee