what if does tell us is that either we do not charge enough to have a healthy cash flow or we spend beyond our means? Perhaps prudence is the new buzz word going forward from this?
At least people wouldn’t have been immediately short.
This is all just about getting back to basics...
There used to be a phrase that the older generation used to say... "Always put a bit of money on one side for a rainy day..."
And back when I was looking at starting up self employed.. 1998/99
(following redundancy in May 98 and various unproductive applications for other vacancies.. commenced self employment in Feb 99)..
The internet wasn't a significant research option as Google was only founded in Sep 98!!!
So it was 'Books' purchased at 'Bookshops' wot I read, about starting your own business...
Anyway... Back then a fundamental bit of guidance that I read from various sources was something along the lines of...
In your business plan and financial projections build in provision for the times when income is slow/low/non-existent!
e.g.
Work is slow/quiet..
You want to take a holiday..
Customers pay late, (and/or dispute an invoice)..
Your company vehicle breaks down and is off the road, while you seek a replacement..
Suppliers fail you on an order, (not appear or just very late)..
You are taken ill..
A close family member who you need to care for is taken ill..
You must attend an important family event, (wedding, birthday, funeral, graduation, birth of child etc..)..
etc..
Then it said.. Image if several of these occurred in quick succession..
How long can you last with little or NO income..
The recommend targets they suggested was minimum one month, preferable three months of little or no income..
Summarising that if your business cannot survive if you encountered Two months of zero income, then you probably need to adjust your business plan,
or it may not actually be a financially viable business?
They didn't actually mention "pandemics"...
BUT... I think it falls within some similar categories!!
Unfortunately the era of quick and easy credit has blurred the basic rules of sound financial budgeting..
and the perception about who should pay for what, and who should build provision to care for the hiccups in life has become a bit diluted in the responsibility stakes!
HMRC help very much appreciated,
and if they were assuming most sensible businesses could cope for a couple of months before the playing card tower collapsed....
Then their ability to get some funds to the self employed within two months of the official 23 March lockdown.. isn't too bad going IMHO.
Guinness