The likes of us , self employed tradesman , sparks , plumbers , gas fitters , builders, car mechanics etc etc would all relish a full , active list of returning customers who make us their first call .
Not so with business's like vehicle insurance , house insurance , banking & building societies , energy distributors etc.
They now actually send out renewal letters worded like ..." If of course you are unhappy with our new terms / interest rates / renewal fee you may want move elsewhere & we can help you with that " What the hell is that all about !!!!!!
If you were in that type of business would you not be cherishing your existing customers while at the same time taking on new ones .
Take my building society that has just lowered savings interest rates again , and offered every assistance should we decide to jump ship . Doesn't a building society function by offering interest to savers offset against a higher interest charged to buyers . ? So the last thing you want is savers withdrawing their dosh preventing you from offering loans .
Hence the famous James Stewart film " Its a Wonderful Life " when everyone loses confidence in their local Building & Loan Company turn up demanding their savings back .
Not so with business's like vehicle insurance , house insurance , banking & building societies , energy distributors etc.
They now actually send out renewal letters worded like ..." If of course you are unhappy with our new terms / interest rates / renewal fee you may want move elsewhere & we can help you with that " What the hell is that all about !!!!!!
If you were in that type of business would you not be cherishing your existing customers while at the same time taking on new ones .
Take my building society that has just lowered savings interest rates again , and offered every assistance should we decide to jump ship . Doesn't a building society function by offering interest to savers offset against a higher interest charged to buyers . ? So the last thing you want is savers withdrawing their dosh preventing you from offering loans .
Hence the famous James Stewart film " Its a Wonderful Life " when everyone loses confidence in their local Building & Loan Company turn up demanding their savings back .