My first post, so please be gentle.Went self-employed in January and realistically gave myself 1-2 years to build a business as a domestic spark. But despite regular weekly advertising in the local press, a great web site and the usual free online directories, the phone refuses to ring (apart from other online directoroes trying to flog me more services).
Every customer so far has been really pleased with any work carried out (full rewires to bulb changes!) and offered to recommend me.
Is any else in the same boat? Any ideas or suggestions, or has the country simply gone down the toilet. I dont need a huge wage, but simply can't survive on 1-2 days work a month.
I've given myself until Christmas, after which I'll be stacking shelves at Tescos.
Welcome to the forum Paul...
IMHO 1 - 2 years is an optimistic timescale for any new start business in any trade.
Before I started self employment I read various books on the subject
and several sources gave statistics that most small business fail within the first 5 years.
So gave advice that you need to be looking at getting 5 or 6 years under your belt to be getting a reasonable stability of income.
Books I had are now out of print...
(they do tend to reprint and change some items relating to tax rules etc..)
anyway sort of things bit like these:-
http://www.amazon.co.uk/s/ref=nb_sb_noss?url=search-alias%3Dstripbooks&field-keywords=self+employment&x=10&y=15
Ignoring the specifics of the electrical bit
there is the principal of working out your unique selling point...
what can you push to make people choose you over other electricians..
Don't be fooled into thinking it is just all down to price!
Lots of customers will pay more for quality...
(thats why Jaguars sell as well as Kia's)
i.e. you can balance
Fewer higher quality jobs with greater return
-vs-
More quicker low quality jobs with less return.
Things are undoubtedly quiet...
That is clearly evident daily in the media
BUT...
it is still a fact that this nation has a growing population who are living longer of which many cannot and will not touch anything electrical...
However it is also true that where people fear they may lose their job they put some of the less essential home alterations on hold!
(such as employing an electrician for something that is still working at the moment through the adapter and multi-block extension lead!
)
One difference for electrical work compared to some other trades is that people don't normally want electrical work every year!
so when people say they will recommend you..
it may be 18months down the line before someone asks your customer
do you know a good electrician?
Whereas say a gardener will have numerous repeat visits during the spring summer autumn seasons each year, year in, year out, with the same customer!
What services are you providing
are you limiting to a purely 230v electrical wiring service?
Do you offer a wider package..
Communications (Telephones, Data, TV etc..)
Alarm systems
Plumbing showers, combined electric & wet towel rads, immersion heater problems, Central hearting wiring
etc..
etc..
Are you a member of one of the approved contractor schemes to self certify your work?
If yes does your scheme provider have any subsidized adverts in any of the phone books / websites etc..?
There are NO magic solutions... just hard graft long hours and sometimes intermittent gaps between significant returns
:coffee